Head of CRM – Michelin North America

Head of CRM for Michelin North America. If you drive, you probably know that Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. Their brands are iconic and include “Michelin,” “BFGoodrich,” and “Uniroyal.” In addition to selling close to 200 million tires each year, worldwide, the Company also publishes travel guides, hotel and restaurant guides, maps and road atlases and value-added, B2B-focused, digitally-enabled mobility services.

Headquartered in Greenville, S.C., Michelin North America employs about 22,700 people and operates 19 major manufacturing plants. The parent, Michelin Group, employs more than 114,000 across 117 countries, with total annual sales of close to $25 Billion (USD). Michelin is consistently ranked as a “Top 10 Employer” in North America, committed to work/life balance and an organizational culture where there is deep respect for both people and facts. Greenville, SC has been growing rapidly, and has been rated one of the best places to live in the U.S.

The new Head of CRM for Michelin will stand-up and deploy a North American, enterprise-wide, “digital first” transformational CRM effort and B2C/B2B “Center of Excellence,” designed to increase revenue for the brand by driving engagement, preference, loyalty, and satisfaction across “premium customers and consumers.” The location for this opportunity is Greenville, SC – HQ for Michelin North America.

The candidates we’re seeking should have the following experience profile:

  • CRM/Personalization – Success building and running a Digital-first CRM platform
  • Industries – Durable Goods, Entertainment (Gaming), Retail, Hospitality, OTC brands
  • Digital Mktg – SEO, SEM, Display, Retargeting, Email, Social, SMS, Web Video
  • Building/Leading – Proven success recruiting and training a world-class team
  • Entrepreneurial – Large company training, plus time in smaller, more agile business

Please click here to view the spec, which explains the opportunity in greater detail.

Contact:
Danny Fleishman
+1.706.566.1037 (M)
danny@wiserpartners.com