Marketing Director July 7, 2014December 23, 2018 by The CMO Club Marketing Director Company: WeSpire Location: Boston, MA Salary/Wage: DOE Status: Full Time Employee Job Category: Not Selected Job Description READ MORE Post navigation Previous Previous post: Director, Brand Marketing (Boston, MA)Next Next post: VP Sales and Marketing in Rancho Cucamonga, CA Read this article and other great ones like it when you join REQUEST MEMBERSHIP × Array ( ) You are registering for: Marketing Director Are you an existing member? No Yes Username / Email Password Log In Forgot your password? Individual Event Registration Form Please fill out the information below and then click "Next" to proceed. A member of The CMO Club team will confirm your request shortly after it is submitted. For last-minute sign-ups we recommend that you contact us directly by phone at (772) 261-0943. Note: CMO Club Events and Membership is exclusively for individuals holding a current CMO or Head of Marketing position/title reporting to a CEO, President, or Country/Line of business head. In addition, are for individuals with client side brands and do not sell predominantly to marketing organizations. Click Here to review CMO Club eligibility criteria. Contact InformationFirst Name*Last Name*Email Address* Phone*Company DetailsBusiness Title*Company*Industry*Select Your IndustryAccounting and FinanceAutomobiles and ComponentsBanking and MortgageBanksCapital GoodsCommercial and Professional ServicesConsumer DiscretionaryEducationEnergyFinance and InsuranceFood, Beverage and TobaccoGovernment and Public SectorHealthcare Equipment and ServicesHousehold and Personal ProductsManufacturingManufacturing and OperationsMarketing and AdvertisingMaterialsMediaOtherPharmaceuticals and BiotechnologyReal EstateRestaurant and Food ServiceRetailSocialSoftware and HardwareTelecommunication ServicesTransportationTravel, Hotels and LeisureUtilitiesMarketing Budget*Select Your Marketing BudgetBetween $1m - $5mLess than $1mBetween $5m - $10mGreater than $10mYour Top Challenges (select 2)Digital transformationBusiness transformationIntegration of mergers and acquisitionsStaying currentImproving relationships with CEO, C-Suite, and boardAgency/vendor negotiation and managementBoard presentationsDoing more with lessCustomer loyalty programsCustomer retentionCustomer engagement technologyStorytellingCustomer experienceBuilding communityPersonalizationExperiential and event marketingGo-to market strategyDigital marketing challenges (Ad Fraud, Brand Safety, Privacy, Legislation)SEOBuilding and maintaining high-performance websitesCustomer analyticsData scienceData privacyPredictive modelingCRMAttributionAccount based marketing and salesDemand generation and inside salesContent marketingSubscription marketingDirect to consumer marketingPartner marketingMarketing investment and mixKPI and ROI objectivesAnnual plan developmentCustomer lifetime valueCustomer acquisitionMarket sizingMarket researchInfluencer marketingNew sales channels (Partners, Ecommerce, Mobile)Start-ups and Scale-ups Marketing planHigh performing teamsTalent recruitmentTeam development and motivationMission driven brandsCompany culture and engagementGlobal marketing organizationsCommunicating marketing’s valueBuilding internal agency functionEvaluation of internal vs. external agencyDesigning new organization structureTeam and agency compensationGetting on boardsCareer planningMoving to CEO RoleFinancial acumenTechnology acumenResume writingCompensation negotiationPersonal brandingWork-life balanceStress managementInnovation in the workplaceDesign thinkingNew marketing technologyTechnology ROIBalancing product / tech / marketingTechnology trendsCognitive technologyAI in marketingVirtual realityBlockchain technologyDinner City*Select Your CityAtlantaAustinBostonCharlotteChicagoCincinnatiDallasDenverFrankfurtGeneva/ZurichHoustonInternationalKansas CityLondonLos AngelesMilanMinneapolisN/ANashvilleNew OrleansNew York CityOrange CountyParisPhiladelphiaPhoenixPittsburghPortlandRaleigh-DurhamSan DiegoSan FranciscoSeattleSilicon ValleySouth FloridaSt. LouisTampaTorontoWashington D.C.Eligibility Verification* I verify that I meet the eligibility criteria for this event and am currently employed and serving in a Head of Marketing role. Salesforce Campaign IDWordpress Event IDWordpress Event Title This iframe contains the logic required to handle Ajax powered Gravity Forms.