Viking Cruises :: Marketing Planning Analyst
Date: October 6, 2015
The Marketing Planning Analyst is part of the team that is responsible for the Marketing Plan and the analysis of the Viking River CruisesÛª and Viking Ocean CruisesÛª lines of business. The candidate will have an MBA, strong quantitative skills, and preferably top-tier consulting or investment banking background. The skills required are to be well-organized, have an analytical background, have a strong ability to define and scope meaningful analyses, and have enthusiasm for his/her work. The candidate must be a good collaborator, as they will coordinate across all marketing departments, and coordinate with the Financial Planning & Analysis department. The candidate will work closely with senior management on analyses, weekly reporting, and business planning. Candidate will have responsibility for Marketing ROI analysis and marketing performance analysis. The position reports directly to VP of Marketing Planning.
About Viking Cruises
Viking Cruises is a high-growth company founded by a Scandinavian conglomerate in 1997. It offers destination-centric river and ocean cruising designed for experienced travelers with an interest in geography, culture and history. As the worldÛªs leading river cruise line, since its 1997 inception the company has grown to a fleet of 60 river vessels (in 2015) offering scenic cruising along the rivers of Europe, Russia, China, and Southeast Asia. Debuting its maiden season of ocean cruising in 2015, the sophisticated state-of-the-art Viking Star hosts 930 guests on itineraries in Scandinavia and the Baltic, and the Mediterranean. The primary market is a 55+, upscale consumer with travel experience. Leading source markets include the US & Canada, UK and Australia. The Woodland Hills, CA office is US headquarters. The company has annual revenue of over USD 1 billion, has experienced rapid growth and bases itself heavily on direct marketing methods.
Viking has been honored multiple times in Travel + LeisureÛªsÛÏWorldÛªs BestÛ Awards and CondÌ© Nast TravelerÛªs ÛÏGold ListÛ as well as recognized by the editors of Cruise Critic as ÛÏBest River Cruise Line.Û The Viking Longships fleet was named ÛÏBest New River Ships of 2012Û in the websiteÛªs EditorsÛª Picks Awards. The Ocean ship Viking Star was named ÛÏBest New Cruise Ship of 2015Û. For additional information, visit www.vikingcruises.com.
Û¢ Development and preparation of long term and annual marketing plan
Û¢ The marketing plan covers such elements as: consumer research, demand forecasting, competitive analysis, fleet deployment, itinerary planning, product planning, pricing, determination of marketing mix, timing of marketing initiatives
Û¢ Monitor performance against plan and make proposals for corrective action
Û¢ Perform strategic business analyses
Û¢ Perform analysis and prepare recommendations related to new business development
Û¢ Review marketing spend and analyze trends affecting marketing effectiveness
Û¢ Support cross-marketing channel analysis and reporting
Û¢ Ad-hoc analysis and reporting
Û¢ Strong analytical ability
Û¢ Strong communication & collaboration skills
Û¢ Strong Excel and PowerPoint skills
Û¢ Experience from top-tier consulting or investment banking preferred
Û¢ Marketing planning / strategic planning experience a plus
Û¢ SQL / SAS knowledge a plus