SVP Cobrand Partner Chief Marketing Officer, Citi – Elk Grove Village, IL

Citi Retail Services (CRS) is a leader in the payments industry. CRS manages 43 million customer accounts via long-standing partnerships with industry leaders including Sears, Macy*s, The Home Depot and BestBuy. Via these relationships, CRS generates $45Bn in managed assets. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services and payment systems that address clients’ evolving needs. Integral to CRS success is the introduction and management of innovative programs, products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority within CRS, and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to excel in a dynamic, collaborative and fast paced environment.
The Cobrand organization within CRS is charged with building CRS’ prowess across a number of disciplines to deliver business model expansion and revenue growth. To affect this, the team is focused on key responsibilities/capabilities as follows; 1.) Cobrand Product and Partner Capabilities; 2.) Cobrand Cardmember Marketing; 3.) Cobrand and Digital Analytics; 4.) Cobrand Portfolio Management
Cobrand Partner Chief Marketing Officer is responsible for oversight, execution and management of Citi Retail Services’ expansion of our partner cobrand portfolio – including defining programs and value propositions designed to grow the co-brand portfolio and ensure continuous activation of our existing cardmembers ensuring sales and wallet share expansion. Specifically, the position will be accountable for 1.) Building Best-In-Class programs to drive cardmember engagement, activation and usage; 2.) Articulating, managing and monitoring core CoB consumer value propositions to drive cardmember engagement and deliver against sales growth commitments; 3.) Ensuring appropriate testing and management oversight ensure core processes are operating as envisioned, maximizing returns and have a robust governance structure; 3.) Managing loyalty strategy in concert with partner team – ensuring CVP costs are within commitments and are driving projected sales share; 4.) Integrating with Partner Team, CMO, Credit Risk and Decision Management to build annual marketing plan – ensuring plan is aligned with partner objectives, funding commitments and delivering against projected growth targets; 5.) Acting as the Partner Co-brand SME’s, closely working with Partner Management to drive co-brand portfolio growth and partnering with CoB DM and Marketing teams to drive aggressive investment and growth agenda; 6.) Integrating with Operations to drive representative training, engagement and product awareness; 7.) Managing CRS CoB Marketing relationship with Partner.
The SVP of Cobrand Partner Chief Marketing Officer is accountable for developing and gaining support for our Partner Co-Brand Marketing and Loyalty Roadmap, including: 1.) Defining key deliverables; 2.) Establishing and delivering against key performance indicators; 3.) Defining and executing against a marketing and loyalty agenda which drives growth strategy, delivers differentiation and establishes a thought leadership platform for the partner organization; 4.) Growing co-brand product business contribution. The SVP will work in close collaboration with Ops, CoB CMO, CoB Decision Management, Digital, CFO, Partner Management and Legal to ensure alignment across key stakeholders and effect the following; 1.) Develop multi-year co-brand growth strategy; 2.) Articulate marketing plan and investments to deliver 10-year partner commitments; 3.) Create a multi-year vision for best-in-class co-brand capabilities including support, requirements and contribution; 4.) Drive co-brand product value contribution, expansion and consumer value propositions; 5.) Full integration and transparency with Ops, CoB CMO, Partner Management, Credit Risk and Decision Management to ensure strategies and deliverables are fully aligned with partner needs and; 6) Legal, Risk and Compliance to ensure all regulatory requirements and Citi policies are met; 7.) Represent Citi as the Partner CoB Marketing lead to drive close collaboration and delivery against targets.
The incumbent will leverage industry best practices, navigate and leverage internal relationships and become the key point of contact at Citi to ensure delivery and adoption. The incumbent will work closely with stakeholders (IT, Ops, CMO, Partner Management, Risk, CFO, DM) to ensure strategies, programs and platforms provide a competitive point of differentiation in the highly competitive payments arena and drive meaningful contribution – sales, receivables, revenue and wallet share.
Key Responsibilities
Development and management of Partner Co-Brand Marketing plan of record to deliver product expansion and business contribution (Account, Sales and Revenue growth).
Management of CRS Marketing Relationship – balancing customer insights, industry insights and thought leadership initiatives to maximize partner growth.
Ensure execution strategies are aligned with the Partner objectives and remain mindful of end user needs/experience;
Drive delivery to ensure cross-franchise capabilities, consistency and compliance while articulating the right sequencing to drive maximum/optimal contribution
Work with Partner Team to understand and drive product, loyalty and marketing strategies to increase cardmember activation, sales, receivables, revenue
Identify and leverage industry, Citi and Retail Services best practices to drive partner portfolio growth
Partner with Portfolio GM to fully understand partner needs, work to identify growth opportunities and drive followership and support across franchise partners (CMO, DM, Partner Management)
Monitor and actively manage partner portfolio performance
Key Collaboration Points
In order to ensure executable strategies, this position will partner with the following teams:
Partner Management
Decision Management
Compliance, Legal and Risk
Marketing Operations
Operations & Technology (O&T) Partners
Credit Risk
Chief Operating Office and PMO
EEO Statement
Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity
Primary Location
NAM-USA-IL-Elk Grove Village
Job Category
Education Level
Bachelor’s Degree
Day Job
Employee Status
Yes, 25 % of the Time
Business And Technical Requirements
5 – 10 years of experience working within payments with a recent/relevant focus on analytics – specific focus on co-branded card and/or General Purpose programs is required.
Advanced Analytics Degree required, Mathematics, Statistics
Broad knowledge of payments with a focus on private label or co-brand card programs required
Experience working directly with external partners to ensure optimal design and delivery of consumer facing solutions
Strong knowledge of regulatory environment in payments required
Strong customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals.
Requires deep understanding of the business and how best to optimize the use of internal and external resources as well as cross-functional teams.
Strong team player; ability to lead, partner and negotiate with cross functional team to successfully deliver client needs
Track record of success with demonstrated skills in product management, program management and marketing
Solid business acumen
Specific knowledge of private label/co-brand credit cards and financial performance drivers
Strong written and verbal communication skills
Promotes a strong culture of teamwork across organizational boundaries
History of team leadership
Strong communication skills
Leadership Competencies
Demonstrated ability to operate and influence across the organization including at the C-Suite Level
Ability to build strong networks and relationships internally and externally
Strong communication skills and ability to communicate at all levels of the organization
Analytical and conceptual thinker with ability to operate in “white space”
Strategic thinker with ability to influence others across the organization
Highly capable in change management and proven experience in driving change
Comfortable operating in a highly matrix, complex arena
Self-aware with ability to adapt to various situations
Customer centric with ability to balance both customer benefits and business financials. Identify win-win for customers and Citi.
Ability to rapidly assimilate and report on complex information while creating a future vision
Strong sense of accountability and decisiveness in a strong work ethic culture
Strong team player; ability to lead, partner and negotiate with cross functional teams and across organizational boundaries to successfully deliver client needs
Intellectually curious, proactively seeking and developing new opportunities
Presentation and exerting influence
Demonstrated ability to deal with ambiguity
Relationship building skills both internally and with external clients / partners
Ability to prioritize and manage projects.

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