SVP of Marketing – Baltimore, MD

Description · Acquisition/retention/life cycle management person. Analytical marketer who’s constantly running campaigns, fluent in all forms of acquisition, both digital and offline. The kind of marketer a CFO would love. · The product is home schooling. This requires tapping and testing a variety of means of lead generation, but a very gentle touch once engaged with the firm. It’s about the kids, and they’re often coming from a troubled place (bullying, moving during school year, problems with public schools, etc.) Telling vs. selling works. Someone who has the ear and sensitivity to find that balance of delivering results, but doing…