Pete – I wanted to let you know weÛªre starting a ÛÏChief Marketing & Communications OfficerÛ search for a new client – Cedars-Sinai Health System (CSHS), which is among the nationÛªs leading providers of healthcare services, medical education and medical research, with total annual revenues of $3.3 billion. CSHS includes: Cedars-Sinai Medical Center, one of the largest and most highly regarded non-profit academic medical centers in the U.S.; Cedars-Sinai Medical Network, including a renowned medical group and independent physician association; and Marina del Rey Hospital. It also includes a large research institute, comprised of more than 1,500 research projects and a robust technology transfer portfolio, as well as highly sought-after training programs.
Reporting to the Chief Development Officer, this ÛÏVice President, Chief Marketing & Communications OfficerÛ will guide the Cedars-Sinai Health SystemÛªs Brand, Marketing and Communication strategies during a time of unprecedented change and opportunity in healthcare. The new VP, CMCO will be instrumental in building and refining Cedars-SinaiÛªs Brand, Communications, and Digital/Social Engagement capabilities including: 1) helping to shape strategy and tactics as a member of the management team; 2) guiding and developing strategic Marketing initiatives targeting the organizationÛªs diverse stakeholders; and 3) serving as the public spokesperson for the organization. This executive position is based at CSHS headquarters in the heart of Los Angeles, CA.
The candidates weÛªre seeking have the following profile:
– Health Care Marketing – Pharma, OTC, Hospital System, Academic Medical Center
– Corporate Comm. – PR, Media Relations, Internal Comms, Crisis Management
– Digital & Social – Display, Retargeting, Email, SEO, SEM, Web Video, Social Engagement
– Hospitality – Added Marketing experience in Hotel, Resort, Restaurant would be a bonus