Viking Cruises Director, International Marketing

Viking Cruises :: Director, International Marketing
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From: Richard Marnell, SVP, Marketing
Date: October 12, 2015
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Summary
The Director of International Marketing is responsible for coordination of the marketing efforts between the US headquarters and the UK, Australia and Canada source markets for Viking River Cruises‰Ûª and Viking Ocean Cruises‰Ûª lines of business. The candidate will have an MBA, solid background in Marketing Planning and/or Consumer Marketing, and experience with multi-channel marketing strategies including direct marketing. The skills required are to be well-organized and self-motivated, have an analytical background, and have a strong ability to define and scope meaningful analyses. The candidate must be a good collaborator, as they will coordinate across all marketing offices and work closely with executives in the UK and Australia. The candidate should expect to spend approximately 50% of his/her time traveling. The position reports directly to SVP of Marketing.

About Viking Cruises
Viking Cruises is a high-growth company founded by a Scandinavian conglomerate in 1997. It offers destination-centric river and ocean cruising designed for experienced travelers with an interest in geography, culture and history. As the world‰Ûªs leading river cruise line, since its 1997 inception the company has grown to a fleet of 60 river vessels (in 2015) offering scenic cruising along the rivers of Europe, Russia, China, and Southeast Asia. Debuting its maiden season of ocean cruising in 2015, the sophisticated state-of-the-art Viking Star hosts 930 guests on itineraries in Scandinavia and the Baltic, and the Mediterranean. The primary market is a 55+, upscale consumer with travel experience. Leading source markets include the US & Canada, UK and Australia. The Woodland Hills, CA office is US headquarters. The company has annual revenue of over USD 1 billion, has experienced rapid growth and bases itself heavily on direct marketing methods.

Viking has been honored multiple times in Travel + Leisure‰Ûªs‰ÛÏWorld‰Ûªs Best‰Û Awards and CondÌ© Nast Traveler‰Ûªs ‰ÛÏGold List‰Û as well as recognized by the editors of Cruise Critic as ‰ÛÏBest River Cruise Line.‰Û The Viking Longships fleet was named ‰ÛÏBest New River Ships of 2012‰Û in the website‰Ûªs Editors‰Ûª Picks Awards. The Ocean ship Viking Star was named ‰ÛÏBest New Cruise Ship of 2015‰Û. For additional information, visit www.vikingcruises.com.

Job Description
‰Û¢ Coordinate execution of marketing efforts for the UK, Australia and Canada source markets.
‰Û¢ Development and preparation of long term and annual marketing plan for international markets
‰Û¢ The marketing plan covers such elements as: consumer research, demand forecasting, competitive analysis, fleet deployment, itinerary planning, product planning, pricing, determination of marketing mix, timing of marketing initiatives
‰Û¢ Monitor performance against plan and make proposals for corrective action
‰Û¢ Perform strategic business analyses
‰Û¢ Review marketing spend and analyze trends affecting marketing effectiveness
‰Û¢ Support cross-marketing channel analysis and reporting

Requirements
‰Û¢ MBA
‰Û¢ Minimum 5 year experience in Marketing Planning and/or Consumer Marketing
‰Û¢ Experience with multi-channel marketing strategies, including Direct Marketing
‰Û¢ Strong analytical ability
‰Û¢ Strong communication & collaboration skills
‰Û¢ Strong Excel and PowerPoint skills