The Vice President of Digital marketing and Brand will be responsible for continuously advancing the brand vision and digital marketing roadmap/execution through innovative, strategic integrated global marketing programs and material that elevate brand image, generate brand awareness, leads to new customer acquisition and generates loyalty within existing customers. This successful leader will have relevant domain expertise in digital marketing tools and excellent communication skills that allow for cultivating confidence and trust with customers and internal business partners. This position reports directly to the Chief Marketing Officer with high level of visibility to the Senior Leadership Team and interaction with the Chief Executive Officer.
Û¢ Global management of the content, digital, public relations, and events teams
Û¢ Owns the global strategy for development, management, and execution of digital marketing function directly tied to lead generation and revenue creation
Û¢ Owns global brand and ongoing brand definition
Û¢ Owns global industry influence including public relations, industry analyst relations, media interactions, and partnership with sales and business development teams.
Û¢ Provides strategic guidance for best practices supporting direct B2B sales, channel, and online customer acquisition.
Û¢ Builds and develops a global, strong, and high performing team. In partnership with Human Resources, implements effective talent planning for functional needs. Talent planning includes evaluating current and future needs for hiring, developing or restructuring positions for organizational effectiveness.
Û¢ Leads the Digital Marketing team, partnering with IT, regional marketing leaders and outside vendors on the implementation of global digital initiatives
Û¢ Guides team in the development of innovation campaigns, assets and market support to increase quality of marketing qualified leads with strong alignment to sales and conversion to sales qualified leads.
Û¢ Converts product positioning strategies and customer/consumer insights into relevant, compelling marketing programs and tools/assets that educate and excite customers
Û¢ Understands latest social/digital trends and how trends can be applied to existing and emerging business models and lines of business including deep understanding of marketing technology tools required for implementing digital strategy.
Û¢ Develops and manages the plan for the collection and analysis of actionable analytics that can guide continuous improvements in productivity (speed to market and ROI)
Û¢ Creates the strategy and maintains the plans that make the company a category/industry leader in digital access and engagement
Û¢ Leads process, prioritization and alignment for global requests on digital initiatives
Û¢ Drives e-commerce and website global strategy to support on-line ordering and sales, as well as customer satisfaction and retention
Û¢ Leads the global marketing organization in establishing and maintaining a consistent, relevant global brand identity
Û¢ Ensures that Brand Identity is unified, clean, and consistent with every marketing tactic, and that the sales opportunity and products are communicated with creativity and impact
Û¢ Leads team in the creation/production of inspiring design, content, and campaigns that builds the brand and drives revenues
Û¢ Executive level communication skills required with the ability to be persuasive and articulate necessary response for all relevant audiences and stakeholders.
Û¢ B2B business communication skills with a focus on clear, consistent, professional presentation of the companyÛªs value and differentiation to the global market.
Û¢ Leads global marketing team to create best in class web, social media, and other digital channel presence that empowers markets, employees, and sales force to build positive brand perception and spread the brand virally
Û¢ BachelorÛªs degree in Business, Marketing, or related field.
Û¢ Minimum 10 years of experience in a marketing leadership role with at least 5 years of direct ownership for execution of digital marketing strategies.
Û¢ Proven ability to own, implement, and monetize digital properties leading to direct revenue contribution.
Û¢ Proven ability to implement and manage lead acquisition in cooperation with sales to ensure meaningful contribution to sales pipeline growth.
Û¢ Proven ability to implement a strategic content program which ensure timely delivery of marketing messages through the buying cycle.
Û¢ History of demonstrated success in driving and delivering strong business results including driving organizational changes.
Û¢ Strong global knowledge and experience internationally and proven ability to work cross-culturally
Û¢ Excellent, executive level communications skills, demonstrated success in professional written publications and presentations.
Û¢ Demonstrated success in building a strong team including evaluating, hiring and developing talent
Û¢ Excellent written and verbal English language.
Û¢ Able to travel 50% or more within the US and internationally.
Û¢ Experience in an e-commerce company and/or digital marketing agency
Û¢ Experience in B2B technology marketing
Û¢ Experience managing remotely and/or an international team