VP, Growth & E-Commerce for Lucky Brand – a company that has done their own thing since their very first pair of jeans. Born in the heart of Downtown Los Angeles, Lucky Brand is one of the original denim pioneers, known for its cool, yet comfortable denim – with a nod to irreverence. They are part of the real LA – the country’s most diverse, surprising, and endlessly morphing city. Their brand reflects the effortless cool that defines the city they call home.
Reporting to the Senior Vice President, Growth & E-Commerce, this new VP will craft, own and activate the company’s digital demand generation and E-Commerce strategy. Fundamentally, this role is expected to be a key revenue and profit driver for the company. This position has responsibility for acquisition and retention efforts, generating and converting demand, and driving traffic to both their storefront as well as to their brick and mortar locations. Further, this VP is responsible for defining and building out site roadmap, enhancing conversion, and delivering profitable online revenue growth via improved UX and site content (in conjunction with their peers) and shopping cart.
This role is based in downtown, Los Angeles, CA – HQ for the Lucky Brand executive team.
The candidates we’re seeking should have the following experience profile:
- Digital Mkt. – Experience owning and deploying mobile-centric acquisition/conversion
- E-Commerce – Web production, site operations, UX/UI, site merchandising and testing
- Industries – Apparel, Fashion, Consumer, Luxury Goods, or Retail desired