VP, Marketing – Feeders Supply Company

VP, Marketing for Feeders Supply Company—a private equity-owned chain of pet food and pet supplies, operating in Kentucky, Indiana and Michigan. Feeders Supply has 36 locations and is recognized regionally as “The Pet Lovers Store.” Since their first store opened in Louisville, KY, many years ago, the Company has developed and offered specialty products and services to thousands of pets and pet parents through their “Feeders Supply” and “Chow Hound” retail store brands. Over the years, their products have evolved, their knowledge has grown, and they have expanded to better serve the neighborhood communities that are so very important to them.

Reporting to the CEO, the new VP, Marketing will be responsible for enhancing awareness of both the “Feeders Supply” and the “Chow Hound” brands, as the foundation for generating engagement, store traffic, transactions, return visits, and referrals. The location for this opportunity is Louisville, KY–the headquarters for Feeders Supply Company and their executive team.

The candidates we’re seeking should have the following experience profile:

  • Multi-Unit Retail – Traditional, Specialty, Hospitality, QSR, Vision Care, Fitness
  • Brand Development – Positioning, Segmentation, Messaging, Product Innovation
  • Digital – Skilled in leveraging both traditional and Digital Marketing tools across the mix
  • Entrepreneurial – Large company training, plus time in smaller, more agile business

Please click here to view the spec, which explains the opportunity in greater detail.

Contact:

Danny Fleishman
+1.706.566.1037 (M)
danny@wiserpartners.com