Reporting to the CEO, the new VP, Marketing will be responsible for enhancing awareness of both the “Feeders Supply” and the “Chow Hound” brands, as the foundation for generating engagement, store traffic, transactions, return visits, and referrals. The location for this opportunity is Louisville, KY–the headquarters for Feeders Supply Company and their executive team.
The candidates we’re seeking should have the following experience profile:
- Multi-Unit Retail – Traditional, Specialty, Hospitality, QSR, Vision Care, Fitness
- Brand Development – Positioning, Segmentation, Messaging, Product Innovation
- Digital – Skilled in leveraging both traditional and Digital Marketing tools across the mix
- Entrepreneurial – Large company training, plus time in smaller, more agile business