“Admittedly, I’m a bit of a romantic when it comes to the notion of Corporate Social Responsibility (CSR). I really truly want to believe that companies that are driven by a purpose that includes the betterment of the world around them will outperform those that simply want to make a profit. As the theory goes, a clear mission translates to a more aligned and motived workforce, a superior product/service offering that delivers against a “triple bottom line.”

This is not just wishful thinking on my part. Robert Safian, Editor of FastCompany tackled this subject in his fascinating look at some mission driven companies that are indeed doing well by doing good. So it was with great interest that I interviewed Alison Lewis SVP and CMO of Johnson & Johnson on the subject of CSR. J&J has had its ups and downs in the last few years so I was quite curious to get an insider’s view on how a huge business can approach CSR without coming across as self-serving or insincere. Read on and it will be clear why Lewis is a Social Responsibility award winner at The CMO Club’s CMO Awards.” Drew Neisser – Originally appeared on TheDrewBlog.com

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