“I didn’t think anyone could get me excited about a story featuring the “Linksys WRT1900AC” until I met VP of Marketing at Belkin, Kieran Hannon. But it’s true: even for some of the most tech-heavy companies out there, storytelling has become the de facto way to engage audiences and ultimately enhance the customer experience.

In the interview below, we weave a tale of our own about rewarding customers for engaging with Belkin, tips for whipping up a delicious dinner, and, like all good stories, a genie shows up at the end. Oh, and before I forget, congratulations to Kiernan for his recent Customer Experience Award win at The CMO Club’s CMO Awards.” Drew Neisser – Originally appeared on TheDrewBlog.com

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