“How do you market products around a basic human need like water? For Lisa Armstrong, recent winner of a Rising Star award at The CMO Club’s CMO Awards, this is only one challenge on a long list of marketing initiatives. As the VP for Marketing and Branding at Pentair, Lisa is in charge of educating consumers about water conservation, while simultaneously helping to create solutions for communities without access to clean, safe water.

In the interview below, we talk about how she’s learned to tackle key initiatives like this, how to manage priorities in a changing organization, what the future of marketing looks like at Pentair, and how she tackles a topic that keeps many CMOs up at night: building credibility with your CEO.” Originally appeared on TheDrewBlog.com

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