Featuring last years CMO Hall of Fame Inductee, John Iwata, CMO, IBM
A 105-year old story about innovation, forward thinking technology, and most importantly, the human connection. A brand that’s been responsible for some of the most important inventions and advancements over the last century, but the question remains: Is it possible to always see the future the way IBM has done since the beginning with all the disruptions in today’s industry? Pete tours the Watson Control room and more with IBM CMO, Jon Iwata to find out.
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