“Creativity has always been tough to define, and even tougher to measure. But when it comes to marketing especially for a brand like Radio Shack, creativity can be the difference between another year of retrenchment and a major turnaround. So, how do you know which creative idea is the one you need? And once you have it, how do you execute?

Searching for answers, I caught up with Jennifer Warren, VP of Worldwide Marketing at RadioShack and recent winner of The CMO Award for Creativity. Our conversation ranged on a variety of topics, but her main takeaway is something that sounds a lot easier to talk about than actually get right: make sure you have a creative idea that resonates with your audience, and tell them your story in a way that inspires sharing.” Drew Neisser – Originally appeared on TheDrewBlog.com

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