The 12 1/2 Step Recipe for CMO Success

The CMO Club
October 12, 2014


A CMO interview by Drew Neisser to distill the amazing success of Terri Funk Graham’s 18-year run of driving sales and building loyalty as CMO of Jack in the Box. Cleverly packaged as 12 1/2 steps, this interview captures the recipe of the outrageously successful “Jack” campaign. Like the recipes of many world-class chefs, Graham’s approach is easy to digest but hard to replicate.

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