Customer retention and loyalty is a high priority for businesses but how is that reflected in their marketing budgets? We polled CMO Club Members too see how much of their budget is focused here. When asked, “How much of your marketing budget is spent on customer retention and loyalty?” CMO Club Members shared the following answers:
“A satisfied customer is the best business strategy of all.”
Do these numbers match your current budgets? Where are the majority of your marketing dollars being spent?