60% of CMO Club Members Spend Less Than 30% of Marketing Budgets on Customer Retention

The CMO Club
May 15, 2017

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Customer retention and loyalty is a high priority for businesses but how is that reflected in their marketing budgets? We polled CMO Club Members too see how much of their budget is focused here. When asked, “How much of your marketing budget is spent on customer retention and loyalty?” CMO Club Members shared the following answers:

The CMO Club Customer Retention Spend Poll

“A satisfied customer is the best business strategy of all.”
-Michael LaBoeuf

Do these numbers match your current budgets? Where are the majority of your marketing dollars being spent?


These polls are for CMO Club Members only and can be taken on The CMO Club App. You can request membership here.  See past poll results here.

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