The Anatomy of a Content Marketer

The CMO Club
December 13, 2014


With 71 percent of marketers increasing spend on content marketing in the coming year, there’s no doubt that this job title will be in demand for some time to come. But what are the skillsets and characteristics of a rockstar content marketer? (Or if you’re lucky enough to have an entire team of content marketers, then what are the key disciplines needed amongst that team?)

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