Brand Experience: Key Takeaways from the CMO Club Summit Panel (thanks to SAP, CVS Health, American Legacy Foundation)

The CMO Club
March 30, 2015


As a long time member of The CMO Club, I always look forward to the organization’s bi-annual summits—which convene many of the world’s leading marketers to exchange fresh ideas and modern marketing practices.

This week at The CMO Club Spring Summit, I had the privilege of hosting a panel of three of these leading marketers : Maggie Chan Jones, CMO, SAP; Brett Gerstenblatt, Enterprise Creative Director, CVS Health; and Eric Asche, CMO, American Legacy Foundation.

Our topic was Brand Experience Today, Lessons from the Front Lines. We talked definitions, misconceptions, metrics, and lessons and much more. Here are a few of the key sound bites from our discussion.

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