Sarah Gormley, chief marketing officer at Girl Scouts of the USA, recently spoke to a room full of marketing experts and professionals at the 2015 Adobe Digital Marketing Summit in Salt Lake City, Utah. Among other things, Sarah described how Girl Scouts has taken its iconic cookie program online and talked about the digital transformation underway across the organization. In her role as CMO Sarah leads brand, digital, and content marketing work. She joined GSUSA in 2012, and, consistent with Girl Scouts’ efforts to better serve girls and volunteers, she has redesigned the Marketing team and established new methods for driving engagement and measuring results and campaign effectiveness.
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