CMO Rapid Fire: Behind The Scenes

The CMO Club
February 22, 2017

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There’s much more to a CMO than their business and marketing accomplishments so we created a CMO Rapid Fire Campaign to get to know CMO Club Members a little better! Here is a quick roundup of recent members featured and an extra behind the scenes look at what you didn’t see the first time!

Angela Tribelli
Chief Marketing Officer at HarperCollins Publishers
Twitter: @atribelli

CMO RAPID FIRE Angela Tribelli

What we didn’t share…
Favorite Book: I’m in book publishing, so this changes all the time depending on what I’m reading. Right now it’s “The Nest” by Cynthia D’Aprix Sweeney. Pitch-perfect story about an utterly dysfunctional family.
Author: Now you’re really trying to get me into trouble…
Saying: “If you’re not getting the answer you want, ask a different question.”
Marketing Campaign: Calgon’s “Take Me Away” tv commercials from the 1970’s.  I still remember those ads four decades later, and still think “Calgon: Take Me Away!” at the end of a tough day. That’s brilliant marketing.
**Find out more about The Pomodoro Technique here.


Kyle Schlegel
Global Marketing Director – Racquet Sports at Wilson Sporting Goods Co.
Twitter: @kyleschlegel15

CMO RAPID FIRE, Kyle Schlegel

What we didn’t share…
Proudest Professional Accomplishment: The full restage of the Louisville Slugger brand
Check out Maple & Ash here!


Ross Cohen
Vice President of Digital Agency Experience at New York Life Insurance Company

CMO RAPID FIRE, Ross Chohen Insta

What we didn’t share…
Proudest Professional Accomplishment: Starting my own performance marketing and analytics agency.
School: Attended Harvard Law School and University of Pennsylvania – The Wharton School


Karen Haefling
Vice President of Marketing at Vitamix Corporation

CMO RAPID FIRE Haefling

What we didn’t share…
Book: Old Man and the Sea
Author:  Ernest Hemmingway
Quote: “You miss 100% of the shots you don’t take” – Wayne Gretzky
Life Hack: Don’t sweat the small stuff


Steven Handmaker
Chief Marketing Officer at Assurance
Twitter: @handmaker

CMO RAPID FIRE, Steven Handmaker, Assurance

What we didn’t share…
First Job: In high school, I was a DJ assistant for wedding/parties/etc.
Favorite Blog: Seth Godin
Proudest Personal Accomplishment: Beautiful family I barely deserve


To check out more CMO Rapid Fires follow us on Twitter, Facebook & Instagram and search the hashtag #CMOrapidFire.

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