CMOs inspired by CMOs! (1st Edition)

The CMO Club
April 25, 2017

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Recently, we asked CMO Club Members, “Who is CMO or Head of Marketing who impresses you today and why?”  We received a variety of answers highlighting marketing’s best and brightest and the creative and innovative ways they are leading the future of marketing. Here is a roundup of their answers.

Steven Handmaker, CMO, Assurance:
Steven Handmaker, CMO, Assurance
“I have great respect for Aon’s Phil Clement. Being in the same, often highly conservative industry, I understand the challenges associated with thinking different and making bold choices. Aon consistently does this and I know Phil’s leadership is a big reason why.”

 


Virginie Glaenzer, Director, Marketing & Customer Experience, Maru/edr:

Virginie Glaenzner, Director, Marketing and Customer Experience, Maru/edr

“I intentionally only follow a select few people on Twitter, but two of them are: Charles Pascalar, VP Global Marketing of Payless Shoes, at @cpascalar, and Paul Polman, CEO of Unilever, at @PaulPolman. I’m inspired by their desires to impact local communities through their organizations.”

 


Dave Minifie, Chief Experience Officer & EVP, Corporate Strategy, Centene Corporation:

Dave Minifie, Chief Experience Officer & EVP, Corporate Strategy, Centene CorporationBeth Comstock, the former CMO for GE, has always impressed me. Initially, I found the example she set of learning from other CMOs as something to always follow. Now, as she has moved into her Vice Chair Innovation & Growth role, she continues to lead and prove that marketers can contribute at all levels of any corporation.”

 

 

Christine Heckart, CMO of Brocade Communications:

Christine Heckart, Brocade

“Even though she’s my competitor, I’m really impressed by Karen Walker at Cisco. She is the first person in that CMO position with a solid marketing background and has consolidated a distributed marketing organization, re-organized the team, and brought increased focus and energy to the brand. I’m a big fan of hers.”

 


Randa McMinn, Consultant and Former VP, Marketing, Essex Property Trust:

Randa McMinn, The CMO Club

“I’ve been impressed with Dawn Hudson and her incredible career trajectory. I admire that she was willing to take on the CMO position with the NFL during a time of great controversy, and I’m looking forward to seeing how her efforts make a lasting impact.”

 

 

Dee Mc Laughlin, Global Customer Experience, Capital Group | American Funds:

Dee McLaughlin, CMO, Global Customer ExperienceJonathan Mildenhall has transformed Airbnb’s image from startup to major player. I loved the brand’s TV campaign with the copy that “mankind, womankind, transkind, humankind” are all part of Airbnb’s community. So of-the-moment.”

 

 

Karen Noel, GM of Marketing at Sprint:
Karen Noel_SprintVincent DeSantis, SVP and Global Chief Marketing Officer of Payless ShoeSource. He has an uncanny ability to distill complex situations down to very digestible, and often quite humorous, five to ten word explanations. Oh, and the fact that he has grown his company’s international market share by double digits for the last several years.”

 


Michael Parness, CMO, Outward Hound & Petstages:
Michael Parness, CMO of Outward Hound
“When Buzzfeed hired their first CMO  – Frank Cooper from Pepsi (who was there since 2003 and at AOL before that) – it reinforced the idea that the role of a CMO is changing to be a combination of many disciplines. We live in an over-saturated, sound bite world and Buzzfeed is killing it in social. They are definitely one we can keep an eye on and will IPO at some point.”


Who are the CMO’s or Head’s of Marketing you admire?

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