CMO Club members have identified that their No. 1 challenge is finding a way to rise above the din as educational and engaging content replaces promotional content as the primary marketing tool.
This solution guide will offer examples of how savvy marketers from companies big and small are creating content that engages customers and boosts their business goals. Inside, you will find out how to:
- Gain an advantage by turning the traditional marketing paradigm on its head and focusing on engagement.
- Build a community by identifying customer needs and meeting them in a comprehensive fashion.
Harness the “first mover” edge by recognizing holes in the marketplace and filling them with educational content.
- Use tactics employed by agile startups to connect with customers and prospects in an authentic way.
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