Major shifts in technology and buyer behavior have caused a complete disruption in marketing. A new breed of marketer has emerged — The Growth CMO — who is required to drive profitable growth in clear, measurable ways. The brand-based attributes that earned CMOs their position are not sufficient to generate business growth. A recent study with over 150 CMOs conducted by SAP, The CMO Club and Human 1.0, reveals a four dimensional approach that shapes the DNA of a Growth CMO. A clear roadmap exists to help CMO transition and seize the opportunity that is marketing today: To drive profitable growth and become the lynchpin of an organization’s success. Read on to learn more about the DNA dimensions on which marketing leaders need to focus.
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