Don’t miss these CMO Solution Guides published in 2016

The CMO Club
January 17, 2017


Getting More Out of Paid Social – What Really Works (In partnership with SocialCode)
Explore where and how CMOs are realizing their biggest payoffs in paid social, particularly when it comes to mobile and video.

The Unexpected Impact of Call Conversions on ROI (In partnership with DialogTech)
This guide features seven interviews with CMOs from major brands like Esurance, Expedia, LegalZoom, LendingTree and more. It contains the insights, best practices and strategies they use for successful call conversions.

Transcending the Geographic Divide (In partnership with Oracle Marketing Cloud)
In this research, top marketing executives share the core tenets of successfully navigating today’s modern global organization, revealing six underlying elements that set the foundation for growth.

Organizational Transparency & Modern Marketing Readiness (In partnership with Percolate)
This guide delves into how marketers are managing unprecedented amounts of data and gaining visibility into the inner workings of their departments – creating a team that empowers each individual to take action in positive, results-driven ways.

Making Data-Driven Marketing Work (In partnership with LiveRamp)
In this guide, find practical insights to help marketers develop a data-driven strategy, avoid common problems, tackle early obstacles, and learn how to value customers more by listening smarter each day.

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