Featuring CMO Club Member, Julie Cary, CMO of La Quinta
La Quinta CMO Julie Cary has one goal in mind: Re-create the comfort of your own home when you’re on the road. Armed with a revamped focus on technology, marketing and the overall customer experience, La Quinta is starting to turn heads in an overcrowded hospitality game. How exactly has the franchise formerly known as “the hotel next to Denny’s” accomplished this? Let’s join Pete Krainik in Texas to find out.