Growth CMO DNA Dimension #1: Promote A Data Driven Culture

The CMO Club
October 09, 2014


Tectonic shifts in marketing have given rise to a new breed of CMO: the Growth CMO. For CMOs, yesterday’s skills are just that—outdated— and insufficient for tomorrow’s success. A study conducted via a partnership between SAP, The CMO Club and Human 1.0 sheds light on four key dimensions that form the DNA of a Growth CMO. This report explains why and how — along with a self-assessment snapshot — a Growth CMO promotes a data-driven culture. This is the first of four DNA dimensions that most directly shape the creation of a Growth CMO. See how growth-oriented you are in the Growth CMO DNA dimension one of four.

Visit this Solution Page to see the article, other content, and to connect with your Solution Member Experts

Refer a Friend