Though corporate trade and barter has been around for decades, a few companies with questionable business practices sullied the industry reputation in the 80’s and 90’s. Fast track 20 years and the industry is back and better than ever. I personally was not familiar with corporate trade and barter as a marketing tactic when I walked into the Summit session led by Kathy Kladopoulos, President of The Midas Exchange. Kathy was joined by Ann Davids, CMO at Direct General Insurance and Robert Baird, former Chief Customer Officer at Philips and together, the three of them educated me and then blew my mind.
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