Personalized marketing is not new. The first widespread use of website “cookies” by a company was in the mid 90’s when Netscape Communications used the technology to store a customer’s partial transaction state online for their client, MCI. Today’s data tracking technologies are allowing for companies to take personalized customer marketing to new, unprecedented levels. But marketers are starting to ask themselves, just because we can use data to interact with customers on a deeply personal level, does that mean we should?
Our Dallas CMO Club Chapter discussed the line between creepy and personalized at their most recent dinner during a discussion led by Neiman Marcus CMO, Wanda Gierhart and Ashley Sheetz, CMO and Group VP at Sally Beauty.
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