Introduction by Ben Plomion, VP of Marketing, Chango
At last week’s CMO Club Summit, one huge truth was revealed on stage: every CMO is doing more with programmatic than even they realize. Why? Many marketers still see programmatic through a very narrow lens, that it’s just real time bidding and retargeting.
And yet, when we talk to actual marketers on the front lines we hear countless unique programmatic-powered examples. There are many brands using programmatic for direct response and others who use it to tie together their technology provider hairball so they can actually engage customers.
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