“In this age of the constant brand refresh, companies like Allstate are becoming increasingly rare. Allstate’s two main campaigns, both playing off of the motto “You’re in Good Hands with Allstate,” have been around for an eternity by ad- vertising industry standards, and yet in many ways, they’re fresher than ever. So how does Allstate manage to find new angles when other brands constantly pivot their messaging?
To get these answers, I reached out to Sanjay Gupta, Execu- tive Vice President of Marketing, Innovation and Corporate Relations at Allstate Insurance Company. Sanjay knows a thing or two about reaching out to people, and his penchant for teamwork netted him an Officers Award at the CMO Awards, presented by The CMO Club. His advice for strong marketing is an old adage we hear often, but rarely see in action, “If it ain’t broke, don’t fix it.” Drew Neisser – Originally appeared on TheDrewBlog.com and PSFK
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