“If I have seen further than others, it is by standing upon the shoulders of giants”- Sir Isaac Newton
After seven years of leading The CMO Club, one truth is clearer than any other. We all need each other. When we recognize our individual strengths and unique gifts and combine them together – anything is possible. Great leaders recognize this. Without a strong team, leaders know that success is tenuous.
More significantly, in the ever-changing, hyper-fast and broadening world that is marketing today, your marketing team can make or break your business. CMOs who get this create a strong team. Right away. As a top priority. They focus on these critical elements:
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