Digital marketing has a broad and ever-changing landscape. In order to successfully traverse such rocky terrain, CMOs must be relentlessly curious, constantly stay up-to-date, and prepare themselves for anything.
Case in point, Heather Newman, the CMO of ContentPanda, says that she checks Twitter and LinkedIn every day. “I love Gizmodo, TechCrunch, GeekWire, Entrepreneur and Fast Company,” Newman says. “I read all of those pretty regularly.”
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