New and Hot Member Insights and Solutions!

The CMO Club
May 24, 2017

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Need to catch up on your marketing content?  Here is your one-stop-shop for all recently published CMO Clubhouse member insights and solutions. We’ve covered the most buzz worthy things happening in the marketing world, new CMO research, member authored content and what we learned at SXSW. Dig in!

Reading CMO Clubhouse Content

What Was the Missing Element in Heineken’s Brilliant Ad?
By: Clay Hausmann, CMO, Aktana

Paid, Owned & Earned Digital Marketing: Current Trends For CMOs To Follow Right Now
By Michael Mothner, Founder & CEO, Wpromote

From Patients to Consumers: How Technology is Helping Healthcare Think Different
By: Chris Edwards Chief Marketing and Experience Officer, Conversa Health

Every Employee Has A Story
By: Cammie Dunaway, Global Executive, Strategy Consultant and Board Member

CMOs Have Spoken: Their List of Go-To Digital Tools That Won’t Break the Budget
By: Mariah Courtney, The CMO Club

Paying for In-House Creative: Chargeback vs. Funded Models
Matt Ferguson, Managing Director, Eliassen Group

CMO Solution Guide: Mobile Marketing: Over Hyped or Under Resourced?
In partnership with Oracle Marketing Cloud

CMO Solution Guide: Why the Focus on Customer Acquisition Has Left CMOs – and Customers – Unsatisfied
In partnership with Signal

Wax On, Wax Off: The Teachers and Students Share Mentorship Insights During SXSW
By: Mariah Courtney, The CMO Club

For all CMO Clubhouse content visit the Solutions Clubhouse.

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