From KPMG, an interesting read on how the new normal of consumer behavior is shifting our focus as senior marketers.
From the Executive Summary: “After years of focusing on cost management, companies have pivoted with a renewed focus on growing the business. And they face a new landscape of consumer attitudes and behaviors…. In this new normal, companies are looking for answers to important questions. For example, how can they engage most effectively with consumers? How can they create a customer experience that drives acquisition and loyalty? What core marketing capabilities do they need—today and in the future—to secure their position and take share from competitors?”
The report covers measurable changes in consumer behavior and response tips. As we continue to explore the underpinnings of a Growth CMO, thought this could be a helpful perspective…the consumer perspective.
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