As a household name and a global brand, 3M has certainly earned its accolades. Instead of resting on its laurels, it’s constantly reinventing itself and localizing products to better serve international markets. Leading the innovation initiative is Raj Rao, whose title of VP Global eTransformation might be the first clue that he and his team are undertaking cutting-edge projects spanning the world over. 3M’s strength is in its vision, launching time-tested products into the 21st century by partnering with companies like Evernote. It has also wholeheartedly embraced the cloud and social media, both tools that Rao uses to position 3M’s as an eCommerce pioneer.
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