SD Dinner_20150427
San Diego CMO Club Chapter

Fifteen of San Diego‰Ûªs top marketers gathered this week foråÊThe CMO Club’s San Diego ChapteråÊDinner. The topic of the evening‰Ûªs roundtable was ‰ÛÏThe Reality ofåÊ24/7 Real Time Marketing – Don’t just Survive but Thrive‰Û (stay tuned for a blog post on that exciting topic) but we kicked off the discussion by asking every marketer at the table to share a lesson they‰Ûªve learned duringåÊtheir career. The responses were as diverse as our attendees; who have held positions with everything from global Fortune 500 companies to healthcare startups.

Here are some of their top tips for fellow marketers:

  • Come again? After you share something with your team, check in with a few people to ensure that they heard and understood what you meant to convey.
  • Share! Release your agenda. Share your ideas so that you can grow and learn with other members of your team and company at large.
  • Stay in touch. Make talking to customers a regular habit.
  • Support your team. Your team is a source of brilliant ideas. Build them up and give them access to the resources they need to grow.
  • Sales + Marketing. View Sales as your friend, not your enemy.
  • Celebrate your wins. Communicate your wins with internal stakeholders ‰ÛÒ don‰Ûªt assume anyone knows about your successes.
  • Follow the numbers. Whether you‰Ûªre B2B or B2C, you have to figure out how to leverage your customer data.
  • Rah! Rah! Rah! Become your brand‰Ûªs biggest cheerleader. If you don‰Ûªt believe in your brand, it‰Ûªs hard for those around you to believe in it.
  • Communicate.åÊConstantly work on improving your communication skills ‰ÛÒ both internally and externally.
  • Customer comes first. In everything you do, consider your customer first. Turn customer service into marketing and vice versa.
  • Make an impact. We‰Ûªre business people first. Focus on the business and how to make a financial impact.
  • Befriend your CFO. Understand the financial drivers of the business.
  • Network, network, network! Always keep networking. You never know when you might need a helping hand.
  • Add value. Continue to figure out how you can add value to the company and educate those around you on what you do.
  • Aim high. If you don‰Ûªt feel anxiety over something you‰Ûªre working on, it‰Ûªs not big enough.