This article originally appeared on LinkedIn. It has been edited slightly here for a CMO audience.
According to Brandfog, in the US 80% of survey respondents said active engagement in social media enhances the image and reputation of c-suite executives as forward-thinking, trend setting leaders. In the same research, 77% of respondents agreed that social media was a powerful tool to build thought leadership and c-suite credibility with stakeholders including the press and media.
This data all makes sense when you consider over 52% of online adults regularly use 2 or more social media channels and fully half of college-educated online adults are on LinkedIn per Pew Research. And, Americans tend to follow news on 4 different devices or channels. The devices of choice are laptops at 69%, mobile phones at 55% and tablets at about 28% as noted by the American Press Institute.
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