Jo Frost, the Supernanny, knows a few things about balancing the demands of a thriving career AND finding quality time to spend with those you love most in your life.
CMOs are juggling a lot, beginning the moment the alarm clock rings each morning. From keeping up with the latest trends in marketing to leading a brand’s marketing team to campaign success, it can be hard to clock out and let the business day end.
But it is vital that we do so – and sooner rather than later. Whether in the office or playing in the backyard, multitasking isn’t the answer when it comes to relationships.
“There may be CMOs in this room,” says Frost. “But when they go home, they are mommy and daddy.”
So, allow yourself to be ‘just’ mom or dad when you’re at home, and don’t feel guilty about being ‘just’ the CMO in the office.
Here are 5 work/life balance tips for modern CMOs from the Supernanny herself:
- You Must Create it
“I think an important thing to remember is that you don’t find balance, you create it,” says Frost.
Take a step back and find a space on your calendar that you can dedicate to building a great relationship with your family. And then – yes – schedule it in! Make it as important as any board meeting, because it is.
It’s an ongoing process to figure out each week exactly how much time you have to do what you love and spend time with those you love – be realistic. We all have 24 hours in the day. Don’t feel guilty about spending time at the office – just make sure you set aside time for other things when you leave.
Carve out a little time each day for your family – and let the world know that it’s their turn. Announce your #familymode online, if you must, said Frost.
Once you make the announcement, hold true to your promise!
It can be difficult to unplug the computer or put the phone on silent, but do you really want your phone ringing in the middle of story time?
“We need to have discipline in disconnecting in a world where it’s very easy to connect through technology,” says Frost.
She reminds CMO Club members to be mindful about how technology is used even when with the family. Encourage the kids to spend a night playing board games instead of watching a movie. If you are tempted to record something or take pictures, think about how technology is taking you from being a part of the moment to watching it through a screen.
- Be Present
By making family a no-technology zone, you’ll build a stronger relationship with your loved ones.
“Human interaction is getting lackadaisical,” says Frost. “but there is nothing better than when you are sitting down at the end of the day, and you are just talking with your family.”
As a busy CMO, it’s important to disconnect from the mental to-do lists, too. Listen, laugh, play – let your family be the center of your attention, because the time you spend with them is priceless.
We promise your to-do list will still be there in the morning.
Watch the CMO Club’s interview with Frost from the 2014 Fall Summit and find the balance in your life: