Trust and credibility are crucial to ensuring a healthy relationship between a CMO and the CEO and board. Building such trust can be complicated, as a company’s dynamics and expectations are often changing and complex.

Tasked with choreographing this intricate tango, the CMO has to juggle marketing needs along with meeting business goals, ensuring customer satisfaction, staying on message and more. Here are a few tidbits of relationship advice from CMOs who have fostered productive and happy relationships within their companies