In theory, social media should be a dynamite way to interact with customers inspiring them to spread the good word. In practice, social media efforts often fizzle out as conversations devolve into monologues and so-called fans act more like detractors. Which makes the success of the few Award Winning CMOs quoted below all the more impressive. These folks have found the formula to make social media a bright spot in their marketing plans. The special ingredients, among others, include a dash of personality, timely relevance and a commitment to community. Bring them together on the proper platform and perhaps you too can spark up your social media initiatives! Or at minimum, at least you now know with whom to consult.

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