Cutting through via content marketing is getting harder by the second. Just a minute ago, one hundred hours of videos were uploaded to YouTube while today alone another 27 million new blog posts fight for our attention. Add in web pages, apps, newsletters, configurators and webinars along with all other types of content and you start to understand the challenge here.

So how do today’s top CMOs differentiate their content marketing strategies from the competition? Here are 5 insights as diverse as the CMOs behind them:

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