CMOs are rarely responsible for the entire customer experience yet a break-down at any contact point, whether it be online, in-store or via customer service, can drag down the effectiveness of even the best of marketing campaigns. Since savvy CMOs inherently understand this, most have figured out ways to assess the impact of the customer experience on the overall brand and work with the responsible departments to make sure that it is constantly being improved. Here are 5 ways current CMOs are having a major impact on the customer experience.

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