by Kieran Hannon, CMO, Belkin International and Shane Atchison, CEO, POSSIBLE

What each side wants from each other in 2015

Clients and agencies notoriously misunderstand each other. Their mutual complaints make great water-cooler fodder but rarely come out in the open. That’s why this year, we decided to write New Year’s resolutions for the other side. And while we may seem tough on each other, we have actually enjoyed a close agency-client relationship for over 10 years, hopefully without most of the issues raised below.

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