This June, for CMO Club Cares Month, we are showcasing CMOs who use their time and talent to make a positive impact and highlight charities that have benefited from CMO expertise through participation in the CMO Club Cares Program. This time around, we highlight CMO Club member Al Renshaw, CMO at AACSB International, who along with his wife Helen, a team member here at The CMO Club, founded Logan’s Love, Inc., in memory of their daughter Logan.

CMO Club — Welcome. Can you tell us a little bit about Logan’s Love?

Al Renshaw — It’s a non-profit organization founded in honor of our daughter, Logan. The focus is twofold. First is supporting the development of children and secondly, raising awareness about creating a more sustainable environment. We do this through inspirational events, outreach volunteering, charitable giving and random acts of kindness.

CMO Club — Can you tell us a little bit about Logan and how this came about?

Al Renshaw — Logan was twenty years old when she was tragically killed in a car accident while on her way back from college. What became really important to us is that we didn’t want people to focus on how Logan passed, but rather, to celebrate the life she lived. It’s a reminder to cherish the now and   to be the light and a difference for another. We wanted Logan to be remembered for the things she stood for, what was important to her, and what she cared about in her life. There was a lot of work she wanted to do that we continue for her. Logan was a camp counselor. She was studying to be a teacher. She volunteered at an orphanage in Honduras as a teen, and she cared deeply about children and the environment.

CMO Club — What are some of the things you do in her name?

Al Renshaw — Logan’s Love’s mission is to support and bring awareness to other organizations that share the same issues and passions that Logan embraced. One of the things she cared deeply about was kids. Logan worked at a YMCA Camp, Camp Kon-O-Kwee Spencer outside Pittsburgh. This Spring, a brand-new cabin is being built with funds donated through the Logan’s Love Foundation.  This cabin will allow more children to have a life-changing camp experience this summer and for many generations to come. This year we supported an annual Easter basket drive, Easter for Eli, named for Eli Garrett who, at aged five, lost his battle with Lymphoma. Over 200 baskets went to children staying at John Hopkins All Children’s Hospital in St. Petersburgh, Florida. Logan was also passionate about the environment. Through Logan’s Love, we host volunteer events throughout the year in the Tampa, Florida area to clean up beaches, parks, and waterways and bring awareness to environmental issues. We annually select a charity to support in honor of Logan’s commitment to the growth and development of children. We are working with Mary Lee’s house, a child advocacy center here in Tampa. This year, we are fundraising for Good Samaritan Mission School in Uganda, Africa, to help support elementary education for over 300 children.

CMO Club — Wow, what great work. Any special moments or memories that stand out to you on this journey your family is on?

Al Renshaw — Out of tragedy good things can come. One of the most impactful things to me is the giving and the generosity of others supporting us. That has touched my heart. People I don’t even know are engaged with us, focused on what we are trying to do. You know, any parent can relate to what happened. It’s hard to think about and hard to talk about, and people don’t always know how to approach us. I always say, “there is no wrong way.” Just reaching out and listening, or asking about the foundation is good. For me, it’s the love that surrounds us that is so humbling. In particular, Pete and Gina and the kindness they’ve given us. They have been so supportive. It has been greatly appreciated.

CMO Club — What do you think Logan would want to say?

AL Renshaw — She wanted people to know that everyone is special, that everyone makes a difference, even in small ways, and that we need to have a positive impact on other people’s lives. We are all here for a reason. Be the light… make a difference.

Be the light...make a difference.

Check out how other CMOs have made an impact here.