CMOs around the world tell us that this is the pinnacle of marketing success – happy, engaged customers bring “long-tail” returns to the business; and frankly, also a level of gratification to the challenging role of marketing leadership. In fact, research shows that customer engagement is a more treasured CMO goal than any other metric.

In Austin, our new Chapter President, Jennifer Warren, the CMO of At Home, led us in a thought-provoking discussion about companies, individuals and approaches that are on the cutting-edge of innovation in creating winning customer experiences.

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