As a long time member of The CMO Club, I always look forward to the organization’s bi-annual summits—which convene many of the world’s leading marketers to exchange fresh ideas and modern marketing practices.
This week at The CMO Club Spring Summit, I had the privilege of hosting a panel of three of these leading marketers : Maggie Chan Jones, CMO, SAP; Brett Gerstenblatt, Enterprise Creative Director, CVS Health; and Eric Asche, CMO, American Legacy Foundation.
Our topic was Brand Experience Today, Lessons from the Front Lines. We talked definitions, misconceptions, metrics, and lessons and much more. Here are a few of the key sound bites from our discussion.
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