Innovation was the word of the day at our recent San Francisco Roundtable. The conversation was led by guest speaker, Annika Steiber, Founder and CEO of Innoway, a global company focused on corporate innovation.

Steiber reminded our CMOs that we are in the middle of a paradigm shift in the management of larger firms. Rigid structures and bureaucratic procedures are being cast aside for more dynamic and systemic work places. Pioneered in Silicon Valley, innovative companies are using both internal and external ecosystems to create an image of innovation for their brand:

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