As a CMO, you well know the pressures of today’s conflict between data and creativity. Have we swung too far in one direction? Has the recent focus on all things data and analytics taken away the “magic” of creativity?
As a CMO, you well know the pressures of today’s conflict between data and creativity. Have we swung too far in one direction? Has the recent focus on all things data and analytics taken away the “magic” of creativity?