The CMO Club and Gartner for Marketing Leaders just released a new CMO study articulating challenges chief marketing officers (CMOs) self-reported about developing credibility with their C-Suite, particularly, their respective CEOs. A survey-based methodology anchored the study. CMO Club members responded to a comprehensive set of questions encompassing CMO priorities, investments, management expectations, shift in responsibilities, role in marketing technology and key success metrics. The results are both confirmatory and igniting: The CMO’s role is morphing into a General Manager position with added cross-functional responsibility and higher expectations to contribute to both top and bottom line growth.
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